I’ve sat on every side of this topic — as a candidate looking for new opportunities, as a recruiter interviewing hundreds of professionals, and even supporting a partner navigating career moves. Their reasons are highly personal. Each perspective has provided invaluable insights into one key question: What drives someone to stay, and what pushes them to leave? It comes down to our needs being met (or not being met).

Understanding these motivators is essential for building a winning culture of retention in the rapidly shifting job market. Dive into our latest October Pulse to uncover strategies that can help your company retain top talent and attract new stars!


Read more below or listen to a 3-minute video of this article here.


What’s Missing?

The most crucial question we ask every candidate is: What’s missing from your current role? Their answer often reveals their deeper motivations behind seeking a change. From over 500 phone interviews conducted between January 1 and September 30, 2024, we’ve identified the top reasons employees are leaving companies — and what draws them to new ones.
Top Reasons for Leaving in 2024:
  • Lack of Career Growth. A recurring theme. Candidates leave organizations that don’t offer clear paths for career progression or opportunities to develop new skills. In a world where industries and technologies are evolving rapidly, employees crave continuous learning and the chance to advance. When those pathways aren’t visible, they’ll look elsewhere.
  • Burnout and Work-Life Imbalance. The post-pandemic work environment has heightened awareness of burnout. Candidates increasingly prioritize roles that respect their boundaries, offer flexibility, and take a proactive approach to mental health and well-being. Top talent won’t stick around if a company can’t provide work-life balance.
  • Toxic or Misaligned Company Culture. More than ever, employees want to work in inclusive, supportive environments. Toxic leadership, a lack of diversity and equity initiatives, or a poor cultural fit are among the candidates’ reasons for leaving. The demand for positive, value-driven workplaces is only growing.
Top Reasons for Joining Other Companies in 2024:
  • Career Growth and Development. Candidates gravitate toward organizations that invest in their future. Clear development plans, leadership opportunities, and ongoing training programs are essential for attracting top talent. They want to know: “Does this company support my long-term growth?”
  • Flexibility and Work-Life Balance. Flexibility is no longer a perk—it’s an expectation. Candidates are seeking companies that offer remote work options, flexible schedules, and a commitment to employee well-being. In today’s market, rigid work structures can be a deal-breaker.
  • Positive, Inclusive Culture. Company culture is the new cornerstone of talent attraction. Candidates want to work for organizations that prioritize diversity, collaboration, and ethical practices. They’re asking, “Does this company’s culture align with my values?”
Looking Ahead: Retention Strategies for 2025

As we move into 2025, these trends will continue to shape recruitment and retention strategies. Organizations that don’t adapt risk falling behind. Here’s how you can stay ahead:

  • Prioritize Career Development. Offer clear paths for growth, invest in training, and create leadership opportunities. Employees need to see a future with your company.
  • Build a Culture of Flexibility. Work-life balance should be a core part of your company’s identity. Flexible hours, remote options, and wellness initiatives aren’t just attractive but essential.
  • Foster Positive, Inclusive Cultures. A company culture that values diversity, equity, and inclusion isn’t just good for morale—it’s critical for retention. Employees want to feel connected, valued, and aligned with their workplace.
  • Empower Your Leaders. Strong leadership is the backbone of employee success. Invest in developing managers who understand and meet the unique needs of their teams. A good manager can make or break retention, so cultivating leadership skills is non-negotiable.
Final Thoughts: Retention isn’t a one-size-fits-all solution. It starts with understanding what motivates your employees, anticipating their needs, and creating an environment where they can thrive. What steps are you taking to retain your best talent?